ZURE

In assisted fertilization laboratories, many critical processes still rely on manual spreadsheets, paper records, and non-standardized procedures. This hampers traceability, exposes patients to human error, and complicates regulatory compliance, especially in contexts with high regulatory pressure. In assisted reproduction, process quality is crucial for success: every step counts, and every deviation can affect the clinical outcome. This reality, common in Latin America and other developing markets, limits the ability to scale operational excellence. Aretha was born from within the laboratory, after realizing that, without specific technology, it is impossible to maintain high standards in increasingly demanding clinical environments.