WAIO - Wellbeing All In One
Main Vertical
AdTech, FoodTech, HealthTech
Website
CEO/FOUNDER
Name and Surname
Leonardo Martin Barral
Linkedin Profile or Bio
Name and Surname
Maximiliano Ariel Barral
Linkedin Profile or Bio
Number of people on the Staff
2
Legal Form
Simplified Joint Stock Company (SAS)
Year of Founding
2021
Type of Company
Startup
Development Stage
Validation
Province
City of Buenos Aires
City
CABA
Main Business Model
B2B2C
Problem
Consumer packaged goods (CPG) brands face a value crisis: they spend billions on inefficient discounts ($0.50 OFF) that erode margins and generate anonymous transactions, suffering from a total lack of data about who their end consumer is.
Solutions Offered - Summary
Infrastructure of "Hybrid Products" (Physical + Digital) for Mass Consumption.
Solutions Offered - Details
WAIO transforms physical products into holistic wellness experiences. The platform integrates a SuperApp (30+ tools, endorsed by CONICET) directly into the product. It utilizes a "Revenue Hydra" business model (SaaS + AdTech) that allows brands to digitize their customers at zero cost, recovering margins and capturing first-party data.
Technologies Used
Artificial Intelligence, Big Data or Data Analytics, Cloud, Machine or Deep Learning, Mobile App, Web Platform
Counterparties of Interest abroad
End Customer, Financing, Local Partner, Validation
Industries served
Advertising, Beverages, E-Commerce, FinTech, Food, Marketing, Mass Consumption, Pharmaceutical, Retail, Supermarkets
International Presence
UNITED STATES
Investment Round:
Pre-Seed
Presentation
E-mail
barralmax@wellbeingallinone.com